The purpose of this thesis is to examine how social media can be used for branding purposes, what should be taken into consideration when using social media for branding purposes, and to research the impact of social media on brand image in. General process to use any social media or network many offer public anonymous searching, browsing and access to files e. The strategic importance of social media are high for tourism competitiveness. The role of social media in the tourism industry in. Social media marketing, young companies, startups, traditional. In order to critically assess the matter at hand, the author analyzes whether the use of new media has a remarkable impact on consumers preferences and. I certify that in the preparation of this thesis, i have observed the provisions of purdue university. The effect of social media marketing on customers brand loyalty, international journal of academic research in business and social sciences, human resource management academic research society, international journal of academic research in business and social sciences, vol. Social media marketing in the hospitality industry.
The effect of social media marketing on customers brand. Branding in social media and the impact of social media on. Social media is mainly used to enhance the marketing efforts of business entities. Gone are the days when a purebricks business model will thrive well in current market scenario. Initially, i was intrigued by how so many people flocked to social media sites for various reasons. Astrid dickinger marina bartoletti 1011532 vienna, 9th of june 20 word count.
The effect of social media marketing on customers brand loyalty. For use on portable media players ipod, mp3 players and personal computers not just an audio or video file, podcasts are syndicated or subscribed to downloaded automatically when new content is added using an aggregator or reader podcasting. Hunger games have used digital marketing and social media promotions in order to get their fans to interact with the film before it was released. The topic of the conference speaks to a growing trend in tourism promotion. Orientation of a company, their social media use through social customer relationship management capabilities, with customer relationship performance in order to determine if social media can be used as an effective customer relationship management tool. In this regard, a conceptual framework which considered advertising campaign, providing relevant content, updating content, providing popular content among friends, and providing applicable programs as marketing. A social media marketing plan is the use of social media platforms to connect with several audiences across the world. In an era where technology prevails, entrepreneurs as well as marketers see the need to keep up with the fast pace of change or risk being outdated. A study of social media usage and interactions presented to.
Introduction now a days social media has been the important. The second part of the thesis focuses on the practical part of the social media marketing, analysing the. Youtube, flickr, etc visit site and create account account must be verified, usually by clicking on a confirmation link in email. Social media marketing a case study of saab automobile ab. The importance of social media in their contribution to the. Marketing is an important strategy for businesses and it contains numerous effective tools.
Slow progress are made by the industry in responding to business opportunities by social media. Effect of social media marketing on traditional marketing. Need assistance company can help you wish to give master of business administration marketing several choices free of charge revisions. Social media instruction in journalism and mass communications higher education by brooke elizabeth auxier thesis submitted to the faculty of the graduate school of the university of maryland, college park in partial fulfillment of the requirements for the degree of master of arts 2012 advisory committee. A case study of tesco 2016 social media marketing is one of the major marketing tools for business firms in the current stream of technological advancement though the concept of social media marketing is not so much old in the comparison of other marketing approaches that are practiced by the business firms. Pdf effectiveness of social media marketing researchgate. Itis also used by different pr firms, social media marketing agencies, advertising agencies, etc. It helps build your brand, increase sales, drive website traffic, etc. The purpose of this thesis is to discover how public relations practitioners in the fox cities are using social media. Empirical study of the internet travel agency sector. Social media were used to release clips, interact with fans, and boost film knowledge. My thesis project involves researching the effectiveness of social media in marketing.
Use, value and impact of social media on public relations. This thesis aims to explore the impact of social media on consumer behaviour with. The research report on, impact of social media marketing on performance of micro and small businesses is to study how micro and small businesses can leverage social media to penetrate their markets, reach their customers and develop relationships in a personal and direct manner that can catapult their brand and raise. Master thesis in international business, spring semester 2011, university west. Orientation of a company, their social media use through social customer relationship management capabilities, with customer relationship performance in order to determine if social media can be used as an effective customer relationship management tool in a businesstobusiness context. In particular, the thesis is concerned about the role of social media marketing in the fashion industry in ireland and how companies are making the transition to. In the context of this thesis, branding is defined as the activities that aim to enhance brand equity. Nowadays, customers loyalty is a key to commercial success. The use of social media and its impacts on consumer behaviour. Bachelor thesis in business administration, 15 ects credits authors. The focus of this paper is on the importance and the influence of new media, with a focus on impact of social media and the mobile internet on the marketing for sport events.
Focus is on the particular field like business, education, society and youth. Thesis pdf available september 2019 with 2,653 reads. Social media marketing is a new trend and rapidl y growing way in which businesses are reaching o ut to. This 2012 master thesis report will highlight the main business benefits of social media marketing and present the various techniques available to market businesses on the different social media channels.
If you already know how to make an event planning service proposal, then making a social media marketing proposal will already be easy for you as it can also be. Through an indepth analysis of the results, it is clear that social media marketing is used mainly for retention, with traditional marketing used for acquisition. In todays social media driven environment, it is essential that small businesses understand facebook, twitter, and the strategies behind using social media for growing their business. Essentially, i am asking how do social media affect. A thesis presented to the faculty of the graduate school.
Importantly, the growth of social media has created new opportunities for businesses to enhance their marketing activities by using the social media platforms to reach out to their target consumers among the population of social media users. Presented to the department of business administration. Explore marketing projects for mba pdf, marketing projects, advertising project topics or ideas, sales based research projects, latest synopsis examples, samples, structure abstract, base papers, source code, thesis ideas, phd dissertation for mba students, reports in pdf, doc and ppt for final year mba, diploma, bsc, msc, btech and mtech students for the year 2015 and 2016. The importance of social media in their contribution to. Social media marketing also appeared to have a significant effect on the companys traditional marketing campaign, as they mainly opted to utilize free traditional pr. In my present research, i have tried to address some of the key issues that surround businesses and marketers today while dealing with social media marketing. In particular, the thesis is concerned about the role of social media marketing in the fashion industry in ireland and how companies are making the transition to adopting social media channels. Ultimate thesis topic ideas on marketing covers digital, social media,business for mba students modified. Hence, this study aimed to investigate the effect of social media marketing on customers brand loyalty. Effectiveness of social media as a tool of communication and. There are various institutions and agencies that provide help and consultancy services for businesses to help them build their social media accounts. Relevant factors for the impact of social media marketing. The effect of social media marketing, on brand marketing and. The next generation of business engagement is extraordinary because it is a fun, genuine, and inspiring resource that sets a new standard for social media insights.
Pdf the impact of social media on marketing strategy. Ultimate thesis topic ideas on marketing covers digital,social media,business for mba students modified. Traditional marketing has been in use for many years and. Further, it leads to discussion about social media marketing becoming a latest and popular trend as a digital platform for social interaction between virtual. Attendees focused on best practices for interacting with consumers via social media channelsan important skill, as social media is fast becoming one of the most vital, costefficient tools in tourism marketing. Fotis a thesis submitted in partial fulfilment of the requirements of bournemouth university for the degree of doctor of philosophy may 2015 bournemouth university. The topic is social media marketing audits, so i was wondering if anyone could point me in the right direction for a well recognised, industry standard methodology for conducting social media.
The importance of social media in their contribution to the marketing of sport events thesis submitted in fulfillment of the requirements for the degree of bachelor of business administration in tourism and hospitality management submitted to prof. An exploratory study of social media marketing and traditional. Social media marketing communication thesis proposals. Whiting and williams theory of uses and gratifications for social media 20 was used as a basis to discover why participants use social media to better explain why they specifically use social media for film interaction. In line with this, different social media platforms have over several hundred million active users. A study on the effectiveness of social media marketing on sales in retail industry. However, the area of the social media boom that has drawn most of my attention is the immersion and growth of social media within businesses and higher education for marketing purposes.
A social media proposal is mostly used by social media marketers. Sports digitalsocial networking download get marketing dissertation examples for communication virtual memory research paper sweet co. If you already know how to make an event planning service proposal, then making a social media marketing proposal will already be easy for you as it can also be created in the same manner. An exploratory study of social media marketing and. This thesis seeks to provide insight into the integration of social media. Social media marketing benefits for businesses why and how should every business create and develop its social media sites. In particular, the thesis is concerned about the role of social media. The next generation of business engagement is extraordinary because it is a fun, genuine, and inspiring resource that sets a. Thesis submitted in fulfillment of the requirements for the degree of. A microlevel study trisha dowerah baruah department of mass communication krishna kanta handiqui state open university, dispur, guwahati781006, assam, india abstract with the world in the midst of a social media. The impact of social media as a customer relationship. The topic of the thesis is branding in social media and the impact of social media on brand image. However to benefit from social media the marketers need to overcome several challenges. The use of social media and its impacts on consumer.
797 1253 1477 886 248 1603 1083 671 950 1012 1164 682 357 1471 484 868 1238 1312 795 939 710 522 153 382 1000 182 593 471 1461 575 1255 910 653 1284 520